
Selling
Selling
How do you sell your house fast and for top dollar in El Paso? It comes down to five things: timing the market, making the home look great, finishing necessary repairs, pricing it correctly, and presenting it in its best light.
We break down all five honestly. Timing matters most: a seller's market (think the COVID era, when rates dropped near 3 percent) is when overpriced homes still sell, while a buyer's market with higher rates and fewer buyers demands the other four moves. Make the product look fantastic by decluttering, cleaning, and tidying the yard for drone shots. Complete the plumbing, electrical, and safety repairs a buyer's inspection would catch anyway, plus touch-up paint. Price it correctly against closed comps from the last six months and your El Paso Central Appraisal District value. Then let your agent present it with pro photos, 3D video, drone, and walkthroughs.
If you are hoping to make the most money possible when you sell your home in El Paso, Texas, you've got to watch this video because we're going to break down five very important points.
This one is the most important and it's the one you may not expect to hear, but it's the honest truth. If you want to sell your home for the most money possible, you're going to have to time the real estate market.
A real estate market is typically either a seller's market or a buyer's market. Think back to COVID. When COVID happened, interest rates went down to 3%. Everybody could get qualified. Everybody had extra spending money and everybody wanted to buy a house. That was a seller's market. Homes sold for asking price, you didn't have to give concessions, you didn't have to do as many repairs, and you could probably get away with covering the buyer's agent commission. This is also the time when homes sell for more than they're actually worth. This is the only time an overpriced home will sell.
Right now, we're in a buyer's market where interest rates are higher, there are fewer buyers excited to purchase a home, and the economy makes people hesitant. So if you want to sell your home for the absolute most money possible, you have to wait until another seller's market comes around.
When will the next seller's market come? I don't know. It could be next year. It could be 3 years. It could be 6 years. Nobody exactly knows because there are too many variables at play. But some of you are not in a position to wait that long and sell during a seller's market. You have to sell your home maybe now when it's a buyer's market. And these other four secrets are going to help you sell your home for the most in these conditions.
You have to make your house look fantastic. How do you do that? You declutter. Get a lot of stuff out of the home so that people can see the walls and space. It feels open and airy. Clean the home and make sure it's nicely furnished and looking as good as it possibly can.
This is also a great opportunity to clean up the yard. We're going to shoot drone photography of the outside. There shouldn't be a ton of weeds. To really sell your home for top dollar, you need to make the product look fantastic. That part is on you. Declutter and clean. Make the house look fantastic.
This one is something most sellers don't like because it might require you to spend money. But what you really need to do is complete any necessary repairs. Once you get under contract, they're going to do a home inspection. If your home has any plumbing issues, electrical issues, safety issues, or anything like that, you're going to start losing money.
But if you preemptively go through your home and repair those types of fixes, it's definitely going to be to your advantage. This could also include things like marking up the walls-if you have marks and paint, cover them up and do some touch-up work. It makes a home look sharper and it's something the buyer can't ask for and try to beat you up to get the price down lower.
Any necessary repairs, you're going to have to do them anyway. Especially plumbing, electrical, and safety issues-you're going to have to do those repairs anyway. You might as well pay for it on your own dime and in your own time. If you're a handy person, do those yourself. Do the repairs that are necessary.
This is super important. Pricing depends on the type of market you're in. If it's a seller's market, I'm going to be much less concerned about you wanting to overprice your home than I am if it's a buyer's market. Because in a buyer's market, if you overprice your home, it's not going to sell. It's going to sit there forever. You'll eventually lower the price and eventually get less.
You have to price the home correctly, and you need an experienced real estate agent to guide you along in that process. There's a ninja tactic that we sometimes employ where we underprice the home a little bit and it ends up selling for a lot more. The home has to fit certain parameters, but there's a lot of nuance to this.
You should know what the El Paso Central Appraisal District has your home appraised for. That should give you a pretty good clue. Ideally, your home sells for more than it's appraised for. But if it's appraised for too much already, then it's going to create a problem where you'll eventually run into issues with buyers not being excited about paying those higher property taxes.
We essentially do the job of an appraiser. We go back into the comps and look at similar homes with similar size and location that have closed in the last 6 months. Then we look at your home and all of its details, and we craft what we believe is the perfect price. Pricing is absolutely essential.
The home and product has to be presented in its best light. You've already done the hard work of cleaning it up, decluttering it, and doing all the repairs that need to be done. Now it's your real estate agent's job to take the photos, do the 3D video, do the drone work inside and out, and do the walkthrough videos. We gather all that content so we can showcase your home, market it, and get it in front of as many buyers' eyes as possible.
Between all five of these things, that is really the way to sell your home for the most amount of money. You have to have a real estate agent who you trust and who can also negotiate the smaller numbers sometimes. Whether that's seller concessions, buyer agent commissions, or repairs, you need a great agent who can actually negotiate so you're not losing money and just giving money away.